A digital business model can be defined as a model that uses digital technologies to improve various aspects of an organization. From the way the company wins customers, to the product or service that the organization offers. This effect occurs when digital technology helps to improve product value and business processes. The digital business model is characterized by a focus on data and analytics and organizes its partner network as a scalable ecosystem through platforms.
Research at the IIM deals with the following key areas of digital business models:
- Identification and conceptualization of digital business models (DBM) and their characteristics, as well as driving technologies for DBM's
- Strategy development for digital business models in the logistics sector
- Reference architectures and design principles for digital business models